The UCAN Vision


The UCAN vision is simple:


To provide a healthy energy source for athletes of all levels so they can achieve their very best.


The UCAN vision was inspired Jonah, a young boy in the US who needed healthy energy. That led to the creation of a new scientifically proven energy source called SuperStarch - the only carbohydrate of its kind that delivers sustained energy, helps you burn fat, lets you recover efficiently and allows you to perform at your peak.


Generation UCAN is redefining the world of sports and fitness with natural, safe and healthy nutrition.


Jonah's Story

Diagnosed at birth with a rare metabolic disorder, Jonah's body was unable to break down certain carbohydrates, including glycogen. This seemingly small detail had huge implications.


His parents soon learned that the condition required Jonah to be tube-fed every 2 hours to maintain normal blood sugar levels. Jonah wasn't even able to enjoy the simple luxury of sleeping more than a few hours at a time.


Determined to put a stop to a life riddled with hospital visits and surgery, Jonah's parents aggressively spearheaded fund-raising, awareness, research, and eventually a scientific discovery that would transform their lives - SuperStarch.


This complex carbohydrate provides a steady release of glucose, keeping blood-sugar levels (energy) steady for several hours. This discovery has proven to be like gold for athletes, but it was even more significant for Jonah. It meant a chance to sleep through the night. It meant a chance to get out and play sports. It meant a chance to live.


Generation UCAN was formed because of the potential of SuperStarch. From Jonah's now active and healthy daily life (with a full 8 hours of sleep at night!), to professional and Olympic athletes reaching their peak, to weekend warriors accomplishing their goals of crossing the finish line at a local 10k, Generation UCAN is transforming lives.


What started as an inspiration for Jonah and his family soon became Generation UCAN.

Watch Jonah's Story

The UK Story

Here in the UK, we have our own story about why we are championing Generation UCAN.


Click here to find out more.


Generation UCAN UK SHOP

Generation UCAN USA

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Generation UCAN UK

27 Masons Court



HP19 7QF

United Kingdom


+44 (0)7860 362946