Paul Roberts: Founder & Head Coach of Tribal
Passionate about performance, fitness and health, Paul created Tribal as a way to share his knowledge and allow everyday athletes heightened perception and intuition guide them to great success. Paul graduated from the University of Surrey in 2002 with a Bachelor’s degree in the Science and Management of Exercise and Health, from here, he began his career as a trainer and coach.
Initially, despite complying strictly with guidelines for movement and nutrition issued by government bodies responsible for health, Paul grew frustrated that, while athletes and clients became fitter, they were not necessarily healthier. Something crucial was missing. After years of self-driven study and experimentation, Paul concluded that our modern environment is alien to us. A glance at the health of our planet indicates the convenience of the modern world does not produce high performing, healthy everyday athletes. Inspired by our tall, lean, strong and healthy primal ancestors, Paul has created a simple approach to performance enhancement inspired by our ancestors and with personal responsibility and perception of reality at it’s core.
Since 2013, Generation UCAN has been a preferred nutrition choice of Paul and Tribal. We recommend SuperStarch with both our lifestyle clients and endurance athletes. Whilst not real food, SuperStarch remains the one true difference in an industry dominated by dangerous quantities of sugar and synthetic ingredients. The effectiveness of SuperStarch in maintaining blood glucose control, prioritising fat as your primary fuel and sparring glycogen is massive for us, our drive is to promote a real food diet and use as few synthetic supplements as we can to support our health first approach and performance driven everyday athletes, simply put, SuperStartch allows us to stay true to our value system.